U.S. Cellular was ready to get back on the road with a mobile tour that would put their newest devices and speedy service on display.
But they were running into challenges with their brand image. They wanted to appeal to a younger generation that (mostly) saw them as "outdated" or "their grandma's carrier." Eek.
Our creative team leapt at the chance to deliver a thrilling tour that would not only put devices in consumer hands...but put consumers into action.
Welcome to the Wireless Warriors Mobile Tour!
Inspired by mobile gaming, reality TV gaming ...and general human competitiveness, we created an arena of tech-themed games all highlighting U.S. Cellular devices.
The end result was a fast and fun experience filled with prizes and a new perception of
ACD, Lead Copy, Conception Team