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U.S. Cellular is the Official Wireless Provider of Oklahoma’s pride and joy, the Thunder. But recently, the mobile carrier was in need of an onsite refresh that would attract and excite consumers game after game.

With a 40-foot space at our disposal, my team and I concepted a mural that would not only stop passersby in their tracks...but transform into a larger-than-life game inspired by the most popular mobile keyboard: emojis. 

THE BIG IDEA: Create a giant basketball mosaic made completely with emoji characters and turn it into an augmented reality photo hunt.

Fans were challenged to find a series of 5 hidden emojis in the mosaic before the time was up.


Using a tablet to search and scan the space, each emoji would come to life on screen when it was correctly found.

Fans could also record and share an OKC Pride video right on the spot.


With the help of 3 custom filters, fans of all ages lined up to cheer, dance and Thunder Up!


Lead Copy, Conception Team

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