Responsibilities: Lead Copy, Conception Team

Every year the horticulture industry heads to the West Coast for a week-long event called California Spring Trials. Looking for a way to up the ante with their facility’s plant presentation,

Pacific Plug & Liner needed a fresh idea and creative support to help stand out.

Developing a mystery-meets-Victorian-era vibe, our team introduced the theme Labyrinth.*


*Fancy monocle included.

Featuring ornate designs and a whimsically formal tone, we created a rich arsenal of collateral to delight guests and excite them about new plant varieties.


This includes: formal invitation, eblasts
and digital banners.