PACIFIC PLUG & LINER:
Responsibilities: Lead Copy, Conception Team
Every year the horticulture industry heads to the West Coast for a week-long event called California Spring Trials. Looking for a way to up the ante with their facility’s plant presentation,
Pacific Plug & Liner needed a fresh idea and creative support to help stand out.
Developing a mystery-meets-Victorian-era vibe, our team introduced the theme Labyrinth.*
*Fancy monocle included.
Featuring ornate designs and a whimsically formal tone, we created a rich arsenal of collateral to delight guests and excite them about new plant varieties.
This includes: formal invitation, eblasts
and digital banners.