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Every year the horticulture industry heads to the West Coast for a week-long event called California Spring Trials. Looking for a way to up the ante with their facility’s plant presentation,

Pacific Plug & Liner needed a fresh idea and creative support to help stand out.

Developing a mystery-meets-Victorian-era vibe, our team introduced the theme Labyrinth.*


*Fancy monocle included.

Featuring ornate designs and a whimsically formal tone, I wrote the invitation, eblasts, and digital banners promoting new plants.


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