packers fowling | nina-altadonna

U.S. CELLULAR:

PACKERS SPONSORSHIP

As the Official Wireless Provider of the Green Bay Packers, U.S. Cellular wanted to engage fans with an experience that would get them moving, posting and sharing.

Ready to bowl down the competition, we brought Frozen Tundra Fowling to the heart of Lambeau Field.

The game combined the basics of bowling with a football twist—giving fans the chance to put their QB skills on display.

Strikes. Fumbles. Gutter balls. We saw it all!

And not only did fans get to test their aim, they got to walk away with a custom, shareable video that recapped their play like a classic highlight reel—demonstrating the capabilities of the latest Samsung device, available at U.S. Cellular.

Responsibilities:
ACD, Lead Copy, Conception Team

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