u.s. cellular - huskers pr stunt

U.S. CELLULAR:
HUSKER FANTASY CAMP

PR STUNT

When you think about Nebraska...you probably think of corn. But if you're from Nebraska, you 100% think of the Huskers.

U.S. Cellular was looking for a way to raise awareness about their upcoming football fantasy camp, held annually at the University of Nebraska.

There, fans would get the chance to dive deep into Big Red football with experiences like no other. I'm talking behind-the-scenes tours of the facility, drills on the field, Q&A sessions with alumni players and LOTS of photo opps.

When tasked with making noise about this one-of-a-kind event...we turned to Nebraska's most iconic symbol: corn.

Watch the video above to see how a tractor, many well-placed cameras, and a massive field of corn helped created buzz for this event.

Responsibilities:

Conception Team, Scriptment

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