NINA ALTADONNA
CREATIVE

U.S. CELLULAR:
HUSKER FANTASY CAMP
PR STUNT
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When you think about Nebraska...you probably think of corn. But if you're from Nebraska, you 100% think of the Huskers.
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U.S. Cellular was looking for a way to raise awareness about their upcoming football fantasy camp, held annually at the University of Nebraska.
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There, fans would get the chance to dive deep into Big Red football with experiences like no other. I'm talking behind-the-scenes tours of the facility, drills on the field, Q&A sessions with alumni players and LOTS of photo opps.
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When tasked with making noise about this one-of-a-kind event...we turned to Nebraska's most iconic symbol: corn.
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Watch the video above to see how a tractor, many well-placed cameras, and a massive field of corn helped created buzz for this event.
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Responsibilities:
Conception Team, Scriptment
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