In 2020, Covid-19 changed everything. Store shelves were empty. Toilet paper was hoarded. Hand sanitizer became a hot commodity.
For CROSSMARK, a leading sales agency, working with brands and grocers to ensure merchandise is stocked is a part of their daily routine. But as grocery stores became beacons, the role of CROSSMARK and their employees became...essential.
When the company needed a hiring campaign to attract frontlline merchandisers and fill sales roles, we came back with an empowering, community-focused campaign that evolved throughout the pandemic.
Just as the word "essential" became a part of our daily vernacular, it became the center of our digital campaign. "Be Essential" — a rallying call to join our team and play a part in moving your community forward.
ACD, Lead Copy