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CLOROX: 

OMNICHANNEL

CAMPAIGN CONCEPTS

Responsibilities: Lead Copy

With the bright, fresh and dewy days of spring right around the corner, Clorox, in partnership with Libman, Kimberly Clarke, and Colgate was looking to inspire more clean homes and drive shoppers to the “Center Store” in Kroger. 

Using "Spring Cleaning" as the hook, we developed several omnichannel/multi-brand concepts to sweep up more sales.

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